Grow Your Restaurant Sales with These 13 Tips

At Run, we understand the importance of driving sales for your restaurant business. That’s why we’ve compiled a list of 13 effective tips to help you increase revenue and reach more customers. Let’s dive in!

1. Run Promotions and Deals
   While it may seem counterintuitive, offering specials and deals can boost your restaurant sales. Data shows that customers who use coupons visit restaurants more frequently than those who don’t.
2. Optimize Your Menu
   A well-designed menu can make a big difference. Make sure it’s visually appealing and organized in a way that highlights your best-selling or highest-margin items. Treat your menu as a dynamic asset and update it regularly.
3. Suggest Complementary Items
   Train your staff to recommend items that pair well together, such as a drink with a main dish. This can enhance the customer experience while increasing your average check size.
4. Upsell Add-Ons
   Offering add-ons like appetizers, desserts, or premium toppings can lead to a noticeable increase in your bottom line. These items often have low costs but can significantly boost revenue.
5. Leverage Your Storefront
   Make the most of your physical location using street-facing real estate to drive sales. Display QR codes with online menus, set up grab-and-go stands or promote specials with eye-catching signage.
6. Utilise Social Media
   Platforms like Facebook, Instagram, and TikTok offer opportunities to reach new audiences and promote your restaurant. Share mouthwatering photos, announce new menu items, and create Instagrammable spaces to encourage user-generated content.
7. Experiment with Ads
   Targeted advertising on search engines, social media, and delivery platforms can help you reach customers with high buying potential. Tailor your ads to align with products that pique their interest.
8. Invest in SEO
   Search engine optimization (SEO) can drive more website traffic and potential sales by making your site more visible in search results. Optimize your pages, create blog content, and encourage backlinks to improve your search rankings.
9. Start a Loyalty Program
   Building a loyal customer base is crucial for any restaurant’s success. Reward programs can encourage repeat business and increase customer lifetime value.
10. Tap into Moments that Matter
    Show your appreciation for customers by sending personalized deals for special occasions, favorite items, or theme days. This can boost sales while fostering customer loyalty.
11. Host Events
    Hosting events can incentivise customers to visit your restaurant in person. Offer discounts or promotions for local sports teams, holidays, or other occasions.
12. Leverage Local Promotion Opportunities
    Connect with your local community by offering coupons at nearby businesses, participating in raffles or contests, or distributing direct mail with discounts to potential customers.
13. Partner with Delivery Platforms
    Partnering with third-party delivery platforms can open up a new revenue stream and expand your reach to a wider audience. Some providers even offer built-in marketing solutions to help you attract more customers.

By implementing these tips, you can effectively grow your restaurant sales and build a thriving business. Stay tuned for more insights from Run to help you succeed in the competitive world of food service.