Author Archives: Samuel Dontoh

How Marketing Agency Run Supports East London Restaurants

Opening and operating a restaurant in East London is an exciting endeavour, but it comes with many challenges. As a restaurant owner, your passion is creating delicious food and providing excellent service to your guests. However, running the business side – marketing, promotions, social media – can take time away from focusing on your culinary […]

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Revolutionising Conversational AI: Exploring the Latest Advancements of ChatGPT 4.0

As technology continues to advance, so do the capabilities of artificial intelligence (AI). ChatGPT 4.0, the latest version of the popular AI language model developed by OpenAI, is a prime example of this. Using a combination of natural language processing and deep learning techniques, ChatGPT 4.0 has the ability to generate human-like responses to user […]

Posted in Ai
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Prompting Success: The Importance of Using the Right Prompts with AI Chatbots

Artificial Intelligence (AI) chatbots have become increasingly popular in recent years, providing businesses with an efficient and cost-effective way to interact with their customers. Chatbots have revolutionised the customer service industry, providing 24/7 support and instant response times. However, the effectiveness of a chatbot largely depends on the quality of its prompts. A prompt is […]

Posted in Ai

Video advertising in the TikTok era

In recent years, TikTok has become one of the most popular social media platforms in the world, with over 1 billion active users. This platform’s success can be attributed in part to its unique video advertising features. Brands can create and promote engaging video ads that reach a wide and diverse audience, making TikTok a […]

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Breaking New Ground: Machine Learning and AI’s Impact on PR and Marketing

Machine learning (ML) is transforming the marketing and public relations (PR) landscape. It has revolutionised the way companies approach their marketing strategies and PR campaigns. Here are some of the most innovative use cases for ML in marketing and PR. Whilst some shy away from emerging tech. There’s no doubt that AI and ML are […]

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Key PR trends to keep an eye on in 2023

Public relations trends are changing rapidly, especially as the digital world becomes increasingly important for communication. We are seeing changes in the way companies approach advertising, media, and brand image. In this article, we will review 10 PR trends to watch in 2023. Behavior-Based Advertising As digital advertising becomes more sophisticated, we can expect to […]

Marketing folks, it’s time you focused on your CEO or MD’s personal branding

What do Gwyneth Paltrow, Elon Musk, Oprah Winfrey, Jeff Bezos and Richard Branson all have in common? They are CEO of successful brands as well as having great personal branding. Today’s CEO’s get more attention from journalists and social media than they ever have. It now starts and ends with the CEO, especially if they’re […]