Attention Recession and Its Impact on Restaurants and Hotels: Navigating the Modern Consumer Landscape In the era of digital overload, where information is constantly bombarding individuals from all directions, the average attention span has significantly decreased. This phenomenon, often referred to as “attention recession,” poses a substantial challenge for many industries, particularly restaurants and hotels. […]
Author Archives: Samuel Dontoh
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Shorter Attention Spans = Shrinking Profits: How Restaurants and Hotels Can Captivate the Modern Consumer
Attention Recession and Its Impact on Restaurants and Hotels: Navigating the Modern Consumer Landscape In [...]
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Marketing
From Inbox to Check-In: Mastering Hotel Email Marketing
Email marketing is often overlooked, yet it can be a stellar way to nurture your [...]
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Marketing
Don’t beat them, join them:Why Hotels & Restaurants are flocking to QR codes and NFC. [...]
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Marketing
Create Learning Vacations That Engage and Inspire Hotel Guests
In a world where travel is more than just ticking off destinations, learning vacations are [...]
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Marketing
Boost Your Restaurant’s Online Reputation: Run’s Guide to Managing Reviews
In the age of digital dining decisions, your restaurant’s online reputation is everything. With so [...]
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Email marketing is often overlooked, yet it can be a stellar way to nurture your hotel’s relationship with its guests, encouraging them to return time and time again. Consider this: on average, email marketing efforts generate £28 for every £1 spent. The ROI is four times higher than other marketing channels like social media or […]
At Run, we understand the importance of driving sales for your restaurant business. That’s why we’ve compiled a list of 13 effective tips to help you increase revenue and reach more customers. Let’s dive in! By implementing these tips, you can effectively grow your restaurant sales and build a thriving business. Stay tuned for more […]
Your hotel restaurant might be smashing it with travellers, but if your food and bev strategy is about getting ‘heads in beds’ you’re missing a massive slice of punters – locals. When your hotel’s marketing pulls in travellers and locals alike, you’ll rack up stronger brand loyalty, consistent year-round revenue, and invaluable word-of-mouth buzz. Let’s […]
As research from Cornell University indicates, financial strain is one of the primary causes for restaurants going under, making increased revenue critical for running a successful dining establishment. However, driving sales has become more challenging than ever for the food service industry following the COVID-19 pandemic. Fortunately, there are several things you can do to […]
In this day and age, online reviews are the modern-day word-of-mouth – they can make or break whether hangry punters choose your gaff or head elsewhere to get their scran on. With so many tasty options out there, having a strong, positive online rep is vital for attracting new diners and keeping your loyal fans […]
Let’s be real – in today’s digital world, pay-per-click (PPC) ads are a powerhouse for marketing. And we’ve got some great news for all you restaurant owners out there – PPC can be an absolute game changer when it comes to reeling in those ravenous diners searching for their next foodie adventure. While it might […]
Opening and operating a restaurant in East London is an exciting endeavour, but it comes with many challenges. As a restaurant owner, your passion is creating delicious food and providing excellent service to your guests. However, running the business side – marketing, promotions, social media – can take time away from focusing on your culinary […]
As technology continues to advance, so do the capabilities of artificial intelligence (AI). ChatGPT 4.0, the latest version of the popular AI language model developed by OpenAI, is a prime example of this. Using a combination of natural language processing and deep learning techniques, ChatGPT 4.0 has the ability to generate human-like responses to user […]
Artificial Intelligence (AI) chatbots have become increasingly popular in recent years, providing businesses with an efficient and cost-effective way to interact with their customers. Chatbots have revolutionised the customer service industry, providing 24/7 support and instant response times. However, the effectiveness of a chatbot largely depends on the quality of its prompts. A prompt is […]
In recent years, TikTok has become one of the most popular social media platforms in the world, with over 1 billion active users. This platform’s success can be attributed in part to its unique video advertising features. Brands can create and promote engaging video ads that reach a wide and diverse audience, making TikTok a […]
Machine learning (ML) is transforming the marketing and public relations (PR) landscape. It has revolutionised the way companies approach their marketing strategies and PR campaigns. Here are some of the most innovative use cases for ML in marketing and PR. Whilst some shy away from emerging tech. There’s no doubt that AI and ML are […]
Since the start of the pandemic, there’s been an increase in the number of workers with side hustles. One industry that has seen an influx of interest in trading stocks & FX. The problem is there’s often a lot of hype about the returns traders make. These are the 10 things every new trader should […]
Getting your brand or product featured in a magazine can be a great way to increase visibility and credibility. Here are a few tips to help you get started: By following these tips, you can increase your chances of getting your brand or product featured in a magazine. Remember to be consistent and professional in […]
Public relations trends are changing rapidly, especially as the digital world becomes increasingly important for communication. We are seeing changes in the way companies approach advertising, media, and brand image. In this article, we will review 10 PR trends to watch in 2023. Behavior-Based Advertising As digital advertising becomes more sophisticated, we can expect to […]
What do Gwyneth Paltrow, Elon Musk, Oprah Winfrey, Jeff Bezos and Richard Branson all have in common? They are CEO of successful brands as well as having great personal branding. Today’s CEO’s get more attention from journalists and social media than they ever have. It now starts and ends with the CEO, especially if they’re […]
You probably hear the term branding being tossed around a lot. But what exactly does it mean? In brief, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like Apple’s logo or Taco Bell’s slogan. Hear or see those, and you […]