Let’s be real – in today’s digital world, pay-per-click (PPC) ads are a powerhouse for marketing. And we’ve got some great news for all you restaurant owners out there – PPC can be an absolute game changer when it comes to reeling in those ravenous diners searching for their next foodie adventure.
While it might seem a tad complex at first glance, the principles are pretty straightforward. Here are six tips to help you serve up more diners through killer PPC campaigns:
- Keywords are Key: When aiming to reach potential customers via search engines, nailing the right keywords is crucial. You’ll want to target the exact phrases and terms hungry folks use when they whip out their phones to hunt for a new spot to chow down.
- Get Local: Unlike many online businesses, you’re not trying to reach the entire internet here. Your customers are likely searching for a place to eat near them. Use special keyword combos and settings to laser-focus your ads on the hangry searchers close to your restaurant.
- Mobilise: With the smartphone boom, most searches happen on mobile these days. This is especially true for restaurant marketing, as people often search for grub on the go. Optimising your PPC ads for mobile is an absolute must.
- Negative Keywords: A pro-level move – using negative keywords to filter out unwanted traffic. If your menu is light on vegan or gluten-free options, you might want to avoid paying for those clicks.
- Retarget Like a Boss: The real PPC masters know retargeting is where it’s at. This lets you reconnect with warm leads – people already familiar with your brand – through specialized ads. Converting these prospects is often easier and cheaper than marketing to total strangers.
- Monitor and Adapt: Keep a close eye on your PPC performance to ensure you’re getting bang for your buck. And when you find what works, test out new strategies or double down on the winning channels.
If you’re ready to see just how powerful PPC can be for driving diners through your doors, book a free session with the foodies at Run. They’ll hook you up with a PPC strategy as fire as your chef’s signature dishes.
