Public relations trends are changing rapidly, especially as the digital world becomes increasingly important for communication. We are seeing changes in the way companies approach advertising, media, and brand image. In this article, we will review 10 PR trends to watch in 2023. Behavior-Based Advertising As digital advertising becomes more sophisticated, we can expect to […]
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Shorter Attention Spans = Shrinking Profits: How Restaurants and Hotels Can Captivate the Modern Consumer
Attention Recession and Its Impact on Restaurants and Hotels: Navigating the Modern Consumer Landscape In [...]
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Marketing
From Inbox to Check-In: Mastering Hotel Email Marketing
Email marketing is often overlooked, yet it can be a stellar way to nurture your [...]
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Marketing
Don’t beat them, join them:Why Hotels & Restaurants are flocking to QR codes and NFC. [...]
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Marketing
Create Learning Vacations That Engage and Inspire Hotel Guests
In a world where travel is more than just ticking off destinations, learning vacations are [...]
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Marketing
Boost Your Restaurant’s Online Reputation: Run’s Guide to Managing Reviews
In the age of digital dining decisions, your restaurant’s online reputation is everything. With so [...]
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What do Gwyneth Paltrow, Elon Musk, Oprah Winfrey, Jeff Bezos and Richard Branson all have in common? They are CEO of successful brands as well as having great personal branding. Today’s CEO’s get more attention from journalists and social media than they ever have. It now starts and ends with the CEO, especially if they’re […]
There were 5 exabytes of information created between the dawn of civilization through to 2003, but that much information is now created every two days. – Eric Schmidt, Executive Chairman of Google Why we need artificial intelligence Society has too much data. There may be no easy way to verify whether our society did indeed […]
Environmentalists argue that COVID-19 is showing us the need for collective endeavour on a global level and reinforces the need to act urgently on climate change. Some in the business community and beyond disagree and are saying: there should be no higher priority than to repair a ravaged economy, postponing stricter environmental regulations if necessary. Both the […]
After a huge equity rebound since the March lows, we should expect the markets to chop around and we could see another sizable decline. I’m generally inclined toward a bullish outlook. Throughout the previous bull market, I stayed upbeat at times, such as December 2018, when many people thought a new bear market was upon us. […]
You probably hear the term branding being tossed around a lot. But what exactly does it mean? In brief, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like Apple’s logo or Taco Bell’s slogan. Hear or see those, and you […]
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