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Marketing folks, it’s time you focused on your CEO or MD’s personal branding

What do Gwyneth Paltrow, Elon Musk, Oprah Winfrey, Jeff Bezos and Richard Branson all have in common? They are CEO of successful brands as well as having great personal branding. Today’s CEO’s get more attention from journalists and social media than they ever have. It now starts and ends with the CEO, especially if they’re […]

Impact of AI and Robotics

There were 5 exabytes of information created between the dawn of civilization through to 2003, but that much information is now created every two days. – Eric Schmidt, Executive Chairman of Google Why we need artificial intelligence Society has too much data. There may be no easy way to verify whether our society did indeed […]

Posted in Ai

Building a Post-Pandemic World is our Great Challenge

Environmentalists argue that COVID-19 is showing us the need for collective endeavour on a global level and reinforces the need to act urgently on climate change. Some in the business community and beyond disagree and are saying: there should be no higher priority than to repair a ravaged economy, postponing stricter environmental regulations if necessary. Both the […]